SDRL

Brief: Celebrate a community through the use of typography (D&AD New Blood 2019: Monotype)

Idea: Sussex Downs Radio Link is a community who communicates with voice through their own radio channel via Zello. In a world of division, voice communication through radio brings people closer together.

A radio-like dot typeface is the major creative expression that leads the campaign. Visual elements are brought closer together to celebrate the meaning of the SDRL community. The campaign includes a poster, a digital responsive typeface and an editorial publication of an interview with the admin.

2019