Royal Opera House

A campaign that persuades young adults to attend ballet performances more often.

(Print Advertising and Image Making)

A recent redesign of a 2018 project

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Brief

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Persuade young adults to watch ballet more often.

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Outcome

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Print advertising that communicates how ballet is more than just a dance form by visually stripping away the stereotypical imagery and revealing an x-ray of relatable hobbies.

A call to action is shown on each poster and billboard. The typographic decisions and use of hierarchy allows the words 'creativity', ‘strength’ and ‘power’ to be read before the word 'ballet', which mirrors the idea of revealing it's relatable qualities beneath the surface, or under the skin.