THE ROYAL OPERA HOUSE: BALLET

This is a redesigned project. Click here to see what the campaign looked like in 2017!

Brief: Create an advertising campaign that persuades young adults to watch ballet more often.

Outcome: A campaign that communicates how ballet is more than just a dance – it is ‘creativity’, ‘strength’ and ‘power’ - by visually stripping away the stereotypical imagery and reve­­aling an x-ray of a dancer, where the theme related items build a ballet pose.

2019